THE BRAND AS A PEEK INTO THE WORLD OF AN ARTIST
To closely observe Toshin spend months conceptualizing, carefully sourcing the best of ingredients and perfecting every offering, was like seeing an artist at play. The brand, therefore, had to be a window to the finesse and almost lyrical way in which the products were created. With Toshin as the master creator.
The brand is created as a work of a master craftsman whose signature of a T, an underline and dots is the sign-off that accompanies his work. By including it subtly in packaging, photography and desserts, we embed it subliminally as the mark that elevates desserts into art.
