TREE OF LIFE
GVK, India’s leading infrastructure development company, wanted to create an identity for all the gardens/landscapes around its projects, to bring alive its unique approach to development. In today’s world, in the race for development we don’t realise that instead of moving ahead we are headed towards destruction. ‘Giving back to nature what humans take away’ is their philosophy.
The identity needed to be a message. I realised that it is not just the forest which is an eco-system, but each individual tree is an ecosystem by itself. One single Apple tree can live for years and provide more than 10,000 pounds of food. Trees are not only a self-renewing source of food but also provides habitat for many animals. Thus the concept of ‘Tree of life’.
