THE INFINITE VEGETARIAN
A limited, unimaginative menu has always meant that vegetarians get a raw deal. The client approached us to create a premium brand, including a name that revamped vegetarian cuisine into global, modern fare with unlimited options.
I wanted to capture the idea of ‘unboring everyday vegetarian food’. The logo: A Square Meal captures the wholesomeness as well as the variety offered by the client’s ‘30-day No Repeat’ menu. The dynamism of the logo divided in gourmet food colours gets translated into packaging that adapts to a variety of dishes. We arrived on Herbivore as the name to evoke vegetarianism in a very modern, charming way.
