BRINGING FOCUS TO WHAT MATTERS
I found the imposing and minimalistic beacon to be a potent symbol for Mumbai Press Club. We created a dynamic identity that - much like the institution it represents - constantly scans the environment to bring focus to issues that matter. All in stark black & white, with no room for greys.
The beacon was also an attempt to invoke the important idea of 'lighthouse journalism' journalism guided by its role and responsibility as the fourth estate, and not merely by readership and commercial considerations.
