The frames are ideal for someone looking for a stylish and convenient eyewear option. A blend of functionality and style makes it perfect for a creative someone who is short on time and sharp on style.
The logo demonstrates the essentials of the creative zeitgeist in graphic simplicity, and through various graphic and photographic interpretations, we showcase a desk of a creative person in interesting ways. Extending the thought, the packaging is designed like a book, so as to belong rightfully atop the desk of our wearer. Through every touch point, we create an interestingly visualised philosophy of the brand and establish it as the go-to brand for the creative minds.
